About Us

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CUSTOMER BASE AND TRUST

ARUNA KULLU HANDLOOM HAS FIVE PLUS YEARS OF DELIGHTED CUSTOMER BASE AND TRUST IN ALL MAJOR ONLINE MARKET PLACES

OUR OTHER SELLING PARTNERS

We proudly representing Kullu district in One District One Product (ODOP) National and International platforms

ARUNA KULLU HANDLOOM IS FAMOUS AND BIGGEST ONLINE STORE FROM THE VALLEY OF GODS ” KULLU ” HIMACHAL PRADESH

Each garment is hand-loomed with traditional craftsmanship, empowering local artisans in the remote villages of Himachal pradesh.

 

Our Manifesto

We love our planet. We believe we can create a positive change towards a more sustainable future, by taking steps to protect our environment and upholding ethical processes.

 

The production is a versatile and comprehensive process. To get to know us better, we would like to tell you how we managed the whole process in a sustainable and slow way!

 

1. Production: 

 

Do you know that each piece you purchase is top-notch quality and has been sustainably made? 

The Handloom takes a mindful and slow approach to design, producing only what is needed. Our collection is not designed to be consumed at the same rate as fast fashion. 

We support slow & timeless fashion. We priorities eco-friendly practices, ethical production standards, timeless designs, and high-quality essentials that never go out of style.

We are concerned with our social impact and the ethics behind The Handloom’s label. It is so valuable for us to give a transparent answer to the question “Who made my clothes?”. In addition, we priorities working in safe and clean conditions with the team we work with, and manage our business with a focus on fair trade.

Slow fashion encompasses an awareness and approach to fashion that considers the processes and resources required to make clothing. So, we advocate for buying better-quality garments that will last longer, and value fair treatment of people, animals, and the planet along the way.

Also, The Handloom produces in small batches with ethical facilities, deadstock excess fabrics to produce less waste. We incorporate sustainable practices into everything it does from upcycling leftover fabric to using recyclable packaging. Know that the new future is ‘’upcycling’’ and work hard to improve our process. 

Summary of The Handloom’s production process:

-Made from high quality sustainable materials. 

-Garments are more timeless than trendy.

-Locally sourced and produced.

-Few, specific styles per collection.

 

2. Hand-Loomed 

 

Each garment is hand-loomed with traditional craftsmanship, empowering local artisans in the remote villages of Himachal. Hand-loomed production is our most important value. We support our production team, who are with us on this path, by adhering to the principles of fair trade. All timeless and high quality The Handloom pieces are produced slowly and carefully. 

 

3. Fabrics 

 

We love to make the world a better place and we are obsessed with making super soft sustainable clothes and this is possible with high quality and durable fabrics. Our fabrics are created exclusively for The Handloom and brought to life by skilled artisan partners in India. While creating The Handloom pieces, we carefully select and use fabrics that are breathable, comfortable, soft, do not harm the skin and come from nature. Thanks to the high quality of the fabrics, you can use each piece for years. Timeless and from nature.

 

4. Design 

 

The Handloom is an essential brand for the modern woman seeking to build her wardrobe on the “fewer, better” principle and our collection is a more thoughtful wardrobe. Based on this goal, we create comfortable and simple designs that are timeless, versatile, wearable for years and never go out of style. Our collection is a more thoughtful wardrobe. While choosing our colours, we take inspiration from nature and create designs that are suitable for every body and that will wrap the skin like cotton.

 

5. Essentials

 

We carefully select every piece we use in our production process and equip our environment with things that will inspire us. Since we believe that the small parts will reflect the whole of The Handloom, we care that every detail reflects us. We think of everything from sewing machines to used scissors, from brand labels to shipping packages.

 
 
 

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 WE STARTED OUR ONLINE BUSINESS THROUGH AMAZON IN 2018 . SINCE THEN WE HAVE GETTING HUGE RESPONSE FROM OUR CUSTOMERS THROUGH OUT INDIA , AFTER THAT NOW WE ARE SELLING IN ALL ONLINE MARKETS LIKE FLIP KART , SNAP DEAL , MEESHO AND MANY MORE .

 AFTER GETTING HUGE RESPONSE HERE WE PRESENT TO YOU OUR ONLINE STORE FOR OUR CUSTOMERS IN REASONABLE RATES .

80% OF OUR PRODUCTS MADE BY RURAL WOMEN AS WHEN YOU BUYING A PRODUCT IT ALSO RESPONSIBLE FOR THE ECONOMIC GROWTH OF THESE WOMEN

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  • this is possible with high quality and durable fabrics. The Handloom and brought to life by skilled artisan partners in India.
  • While creating The Handloom pieces, we carefully select and use fabrics
  • that are breathable, comfortable, soft, do not harm the skin and come from nature.
  • Thanks to the high quality of the fabrics, you can use each piece for years. Timeless and from nature.
kullu shawl factory
  • Summary of The Handloom’s production process:-Made from high quality sustainable materials. –Garments are more timeless than trendy.-
  • Locally sourced and produced.-Few, specific styles per collection.
  • The Handloom is an essential brand for the modern woman seeking to build her wardrobe
  • on the “fewer, better” principle and our collection is a more thoughtful wardrobe.
himachali shawls online
  • Kullu shawls are traditional handwoven garments originating from the Kullu Valley in the Himachal Pradesh region of northern India. .
  • Here’s an overview of Kullu shawls:

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  • Some Kullu shawls may incorporate blends of wool with other natural or synthetic fibers to enhance durability and texture.
  • Weaving Techniques:
  • Kullu shawls are handwoven by skilled artisans using traditional weaving techniques passed down through generations.
  • The weaving process involves intricate patterns and designs created on handloom or traditional weaving machines.

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  • The designs may include geometric motifs, floral patterns, and traditional symbols, each imbued with symbolic meaning and significance.
  • . Common design elements include intricate borders, symmetrical patterns, and vibrant color combinations, reflecting the natural beauty and cultural heritage of the region.
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  • Embellishments: Kullu shawls may feature decorative embellishments such as tassels,
  • fringes, or embroidered borders, adding to their aesthetic appeal and artisanal craftsmanship.
  • Warmth and Comfort: Kullu shawls are prized for their warmth, softness, and comfort, making them ideal for cold weather conditions.

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  • The dense, tightly woven fabric provides excellent insulation, keeping the wearer cozy and comfortable in chilly temperatures.
  • Kullu shawls are often worn as outerwear during the winter months or as elegant accessories for special occasions.
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  • Availability: Kullu shawls may be available for purchase through local markets, handicraft stores, and boutique shops in the Kullu Valley and other parts of Himachal Pradesh
  • Overall, Kullu shawls are more than just garments; they are works of art that embody the skill, craftsmanship, and cultural heritage of the Kullu region.
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  • Whether worn for special occasions or everyday wear, they continue to captivate the hearts of people around the world with their beauty, elegance, and timeless appeal.