Kullu in himachal pradesh is famously known as the “valley of gods” and is a very popular tourist destination in india. Surrounded by the majestic himalayas, covered with pine & deonar trees and river beas. The weather in kullu valley throughout the year is very pleasant as compared to other parts of the country, but it remains very cold during winters. Being a cold place people need warm clothes, which gives the handloom industry a very positive boost here.
Kullu area is known for kullu shawls made of pashmina, angora and sheep wool. There are amazing ranges of beautiful handloom and handicraft products here. Kullu shawls are admired for its graceful look. In the early days, the activity of preparing shawls and other handloom products was to meet local needs, but gradually it became more commercialized. Kullu attracts many tourists every year and weavers have to fulfill market demands. A large section of the population is involved in handloom/handicraft industry.
Typical kullu shawls have floral or geometrical designs on its border. But nowadays there are varieties of designs from plain shawl made of a single color to shawls having a different kind of designs.